MEET THE TEAM BEHIND THE DREAM
And by team, we mean one woman show (with a team of pint-sized cheerleaders and a husband helping from the sidelines).
Sunshine worshipper. Picnic aficionado. Tartan hater. Online shopaholic. Mother of dragons. Kate is a woman on a quest for the perfect picnic rug.
After taking a voluntary redundancy from her marketing job in 2017, Kate set out to create a lifestyle that would allow her to spend more time with her growing family.
“Like many working families with young kids, we were craving a way to spend more family time together but found achieving a balance that was right for us, to be somewhat of a challenge.
"GOING ON A PICNIC IS MY FAVOURITE WAY TO SLOW DOWN WITH PURPOSE AND SPEND QUALITY TIME WITH FAMILY AND FRIENDS"
"But, I couldn’t find a picnic blanket that was big enough to fit the whole gang. I was forever putting the kids first and being edged off onto the grass.”
A mix between business and pleasure seemed the logical next step in achieving that balance. Founded on a commitment to helping families spend more time together via the humble picnic, enter stage left, Picnic Season. A fresh new lifestyle brand bringing extra large picnic rugs to the people.
"IT'S A FACT: SIZE MATTERS"
"Our Really Big Picnic Rugs create that luxurious feeling that comes with having a bit of extra space to spread out, on something that’s a bit more easy on the eye than plain old tartan.”
Picnic Season launched in Spring 2018 with a simple end-purpose in mind:
"FUNCTIONAL, BEAUTIFUL INVESTMENT PIECES FOR FAMILIES TO LOVE AND USE TOGETHER TIME AND TIME AGAIN, FOR MANY YEARS TO COME"
Kate lives in Geelong, Australia with her husband and their three small humans.
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